Mr. Magorium's Wonder Emporium (2007)
Rated: G
Runtime: 1 hr 34 mins
Theatrical Release: Nov 16, 2007 Wide
Box Office: $31,920,538
Synopsis: In writer-director Zach Helm's whimsical 2007 film, MR. MAGORIUM'S WONDER EMPORIUM, veteran actor Dustin Hoffman plays the title character, a 243-year-old toy-store owner who is ready to pass his enchanted business on to his beloved assistant, Molly Mahoney (Natalie Portman). However,... In writer-director Zach Helm's whimsical 2007 film, MR. MAGORIUM'S WONDER EMPORIUM, veteran actor Dustin Hoffman plays the title character, a 243-year-old toy-store owner who is ready to pass his enchanted business on to his beloved assistant, Molly Mahoney (Natalie Portman). However, when Molly, a former composer and pianist, has doubts about taking over the (literally) magical store, and an uptight accountant (Jason Bateman) appears to assess the establishment, the many inhabitants of the Wonder Emporium begin to rebel, resulting in a chaotic situation that can be fixed only with the help of a shy, lonely boy (Zach Mills). A first-time director best known for his inventive STRANGER THAN FICTION screenplay, Helm ably--ahem--helms EMPORIUM, which clearly nods to the WONKA and TOY STORY movies without seeming derivative. Always one to dive gamely into a quirky role (see TOOTSIE, RAIN MAN, HOOK, etc.), Hoffman makes Magorium both silly and endearing, while Portman charms as his earnest protégé, and Bateman provides an enjoyable level of skepticism while enduring the nickname "The Mutant." Although the film's playful quality could veer toward excess, its thoughtful script and able actors allow it to stand out as a highly entertaining production. [More]
Genre: Childrens
Starring: Dustin Hoffman, Natalie Portman, Jason Bateman, Zach Mills
Producer: Richard N. Gladstein, James Garavente
Composer: Alexandre Desplat, Aaron Zigman
DVD Info
Release:
Mar 4, 2008
DVD Features:
- Keep Case
- Full Frame - 1.33
Audio:
- Dolby Digital Surround - Spanish, French
- Dolby Digital 5.1 - English
- Subtitles - English, Spanish, French - Optional
Additional Release Material:
- Behind the Scenes - "Strangely Weird and Weirdly Strange: The Magical World of a Wonder Emporium" (Parts 1-5)
- Featurettes - 1. "An Eccentric Boss and an Awkward Apprentice"
- 2. "To Find Eric Applebaum, Start by Saying Hi"
- 3. "A Magical Toy Store"
- 4. "The Big Book of Toys"
- Trailers - 1. Forced Trailers
- 2. 20th Century Fox Previews
DVD-ROM:
- Games - "Paper Airplane Tutor"
Buy It On DVD
Reviews
The trailers make the movie look like the ickiest kind of whimsy, accompanied by obstreperous special effects, but the film itself is gasp-worthy.
The result, for all its swirly colors and surrealism, is alternately dull and irritating, an experience akin to learning that you're going on a field trip only to discover that it's to the box factory.
If there were as many great ideas in the story as there are in the art and CGI special effects departments, this fantasy tale of wonder might have been a hit.
I laughed out loud once, yet I am giving this film a positive review. There's something magical about a G-rated film that attempts to capture life, death and a little bit of magic.
Although it's not set at Christmas, it's a great traditional yet contemporary festive treat.
Broken into storybook-like chapters...the film implies that it possesses literary roots; however, Mr. Magorium's Wonder Emporium comes across as a quickie knockoff attempting to capitalize on a more popular title's success.
Better to prepare your children for the world with a DVD of Hoffman in Midnight Cowboy.
In its favour, there's nothing here to upset the children. (Not, that is, unless they're allergic to Hoffman's hammy, Method-derived acting.)
No wise child, let alone grown-up, will touch this with a turkey baster.
You'd have to be a Scrooge to take against this, though it could use a little more Roald Dahl-ish bite, and a little less of the Hoffman twinkle. Needless to say, it all ends happily.
Things go badly wrong when eccentric Mr Magorium announces he has had enough of his 243 years on earth and has decided to pop his clogs.
This is a lovely story for children under 14. Jason Bateman is the horrified and expensive plod who has to wind up Hoffman’s wild accounts. Portman is wonderful as the daffy heroine who needs to grow up and perhaps fall in love.
Trying with all its might to be endearing, the magic is simply missing. Hoffman is unbelievably annoying as the lisping Willy Wonka wannabe, while Portman looks uninterested.
No doubt intended to be a Christmas blockbuster - this pretty looking film is ultimately all wrapping, with nothing much to find inside.
Too dark for kids, too daffy for grown-ups. There’s the odd glimmer of charm, but beneath the fluttering FX and existential fluster, Helm has buried the most important toy in the box: a good story.
Let’s not be too Scrooge-like; there are pockets of charm, and some of the effects are quite good.
Schmaltzy musical cues ensure we all get the message, but the desperately dull final third is likely to drive both kids and grown-ups to nose-picking, seat-kicking distraction.
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Mr. Magorium's Wonder Emporium at IGN
Mr. Magorium's Wonder Emporium at AskMen


