Idiotka

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Idiotka

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1h 22m

Comedy

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Popcornmeter

72%

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18 Reviews

Popcornmeter

Fewer than 50 Ratings

In this sharp, irreverent comedy, a disgraced fashion designer with a dangerously low credit score, Margarita (Anna Baryshnikov) enters a reality show with a six-figure cash prize to save her babushka's West Hollywood apartment. But as the competition intensifies, slick producer Nicol (Camila Mendes) pushes her to spin her family's struggle into spectacle, forcing Margarita to decide whether to play along or take control of her own narrative, one unhinged look at a time.

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Natalia Winkelman

New York Times

Feb 26

The movie’s devotion to family solidarity guarantees a measure of genuine feeling.

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Matt Zoller Seitz

RogerEbert.com

Apr 1

A game cast can’t quite put this one over the top, though there are acidic bits of observation about the way people in that industry talk about themselves, and to each other.

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Stephen Saito

Variety

Mar 20

Popov delivers a boisterous tale of a woman coming into her own, told with real humor and heart.

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Nicolás Delgadillo

Discussing Film

6d

4/5

Writer-director Nastasya Popov's feature debut is a hilarious and stylish satire on the modern fashion industry, with a surprising amount of heart too.

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Todd Jorgenson

Cinemalogue

Feb 27

More silly than substantial, this heartfelt yet predictable satire offers a lighthearted probe of intergenerational family dynamics and the elusive American Dream.

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Mark Dujsik

Mark Reviews Movies

Feb 27

2/4

Idiotka ... has chosen the gimmicky approach to its narrative and its humor, and both ... suffer as a result.

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Citizen Z

@TheRealZeus 1d

Maudlin, self-reverential (and self-referential) and desperately shallow fake quirkiness with characters as stereotypes no one can plausibly care about.

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Jamila J.

@lattesandfilms 3d

Hilarious, heartfelt, and the epitome of struggle and survival

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Noel D.

@NoelDreamG 4d

From start to finish, a perfect mix of humor, heart, and wit.

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Emma M

@Emmont82 5d

Hilarious, heartwarming and smart! A must see!

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G S

@Galya 5d

I really enjoyed this movie! It’s a hilarious story that captures the difficulty, but joy of family relationships. The claustrophobic immigrant, multigenerational family home is probably something all children of immigrants can relate to. I think it would appeal to anyone who loved My Big, Fat Greek Wedding, and certainly, anyone from any of the former Soviet states. The details (those plush robes!) felt so accurate. Visually and musically, it was bright, poppy, and fun. The satire never felt heavy and the dialogue, with the interchange of languages, was just so well done! It’s one of those stories where something so specific can feel so universal.

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Nastasya Popov

Director

Anna Baryshnikov

Actor

Galina Jovovich

Actor

Irina Dubova

Actor

Simona Koptseva

Actor

Camila Mendes

Actor

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Synopsis

In this sharp, irreverent comedy, a disgraced fashion designer with a dangerously low credit score, Margarita (Anna Baryshnikov) enters a reality show with a six-figure cash prize to save her babushka's West Hollywood apartment. But as the competition intensifies, slick producer Nicol (Camila Mendes) pushes her to spin her family's struggle into spectacle, forcing Margarita to decide whether to play along or take control of her own narrative, one unhinged look at a time.

Director: Nastasya Popov
Producer: Tess Cohen, Camila Mendes, Rachel Matthews, Saba Zerehi, Nastasya Popov
Screenwriter: Nastasya Popov, Tess Cohen
Distributor: Utopia
Production Co: Honor Role, Gulfstream Pictures, Spark Features, Virgo Films, H.wood Media
Genre: Comedy
Original Language: English
Release Date (Theaters): Feb 27, 2026, Limited
Runtime: 1h 22m